Root for truths.
Then ink them into

Articulate the Meaningful

When companies really dig deep to uncover what makes them special, what makes them stand out, they discover purpose. When informed by purpose, every aspect of the brand can yeild engaging experiences.

Design at its best is really about translating purpose into expressions that attract, connect, and endure. So, beyond helping your audience buy, click, share, like, or visit, our goal is to craft whole experiences that they grow to count on.

It’s Great to Co-create

We share openly with our clients who in turn value the experience, empathy, and passion that fuel our collective growth. We all learn from the journey.

Our results nurture the goals of the business by sustainably strengthening the equity of the brand. It is this commitment to purpose-driven, human-centered design, that helps us and leaders we serve, articulate the meaningful.

A Few of Our Clients


David Ogunrinde | Principal

Purpose + Passion + Play

Brands tell stories, whether intentionally or inadvertently. David uses the language of design to help brands champion the stories they tell. After 15 years at it, he’s gotten kind of good at designing brand experiences that feel real, relevant, and memorable.

David started Inkroots 8 years ago to work with inspired leaders – partnering with their corporations, startups, and non-profits to take bold steps toward forming lasting bonds with their audiences. Some of Inkroots’ clients include Rutgers University, Johnson & Johnson, NJ Department of Labor, and The Newark School of the Arts.

When work feels like play, you can’t help but share with others. So, teaching at the Rutgers Graduate School feels like a natural extension of what David does at Inkroots. In his immersive Visual Design for User Experience course, students and clients alike, learn how to use design to influence outcomes that count.

When not teaching or designing beautiful things, David can be found conspiring with his wife Carla on new ways to color outside the lines, do inspired work, and enjoy lives that matter.

12 Mantras
That Move Us.

Start With Why,
Then Ask Why Not.

[ i ]

Be Generous,
Share Ideas.

[ ii ]

Confront Answers
With New Questions.

[ iii ]

Make Room
For Play.

[ iv ]

Over Certainty.

[ v ]

Collect the

[ vi ]

Take a Chance,
Or Three.

[ vii ]

Purpose Nurtures

[ viii ]

Seek Truth,
Speak Kindly.

[ ix ]


[ x ]

Or Fade.

[ xi ]

Give Back,
Get Ahead.

[ xii ]

“In a world of people with big hats and no cattle, Inkroots shines as the type of creative personality that can craft truly creative and inspirational concepts and messages. They will move mountains for their clients.”

Tom Weck | VP IT & CIO, J&J Consumer Med Devices

“Inkroots has provided VisionIT with outstanding creative services that has impacted and better positioned our brand across the marketplace. David Ogunrinde understands both business strategy and marketing and has taken our marketing tools to the next level.”

David Segura | CEO, VisionIT

“We engaged Inkroots to help us create a visual identity for a new business and help launch it. What we got was so much more than a talented, creative designer - we got a strategic thought partner who helped us create a brand, set up a business, bring it to life visually and sustain it over time.”

Bonnie Levine | Owner, Hedone Gallery

“We engaged Inkroots to help us with our brand discovery process. It has been one of our best collaborations - thorough, creative, and insightful. They basically took our ramblings and transformed them into excellently expressed narratives of our brand.”

Ndidi Obidoa & Chinelo Chidozie | Founders, Bolden Company

“David’s particular brand of magic transcends his ability to listen, collaborate and refine his work based on the vision of his client. It is in his uniquely intuitive approach that manifests in creative excellence for his client.”

Jon Cummins | Founder, Bulldog Yoga

“David, as Inkroots’ Founder, is an inspired leader who masterfully takes us into the “underbelly” of our needs always to emerge with strategies, systems, and a presence that goes far beyond our original request.”

Carla Ogunrinde | Owner, Intend Coaching & Consulting

“Inkroots’ work has literally boosted confidence and brought forward unseen clarity in my entire organization as we build modern digital products at SB. Personally, I am more emotionally connected through this creative work. Thank you for not being satisfied till we were.”

Dev Cham | Founder and CEO, Smartly Built

“There have been numerous times where a design agency has come in with some $100k solution and it does not measure up to the capability of this branding, creative, and design powerhouse.”

Nigel Storey | COO, Johnson & Johnson GSDO