Root for truths.
Then ink them into
everything.
Articulate the Meaningful
When companies really dig deep to uncover what makes them special, what makes them stand out, they discover purpose. When informed by purpose, every aspect of the brand can yeild engaging experiences.
Design at its best is really about translating purpose into expressions that attract, connect, and endure. So, beyond helping your audience buy, click, share, like, or visit, our goal is to craft whole experiences that they grow to count on.
It’s Great to Co-create
We share openly with our clients who in turn value the experience, empathy, and passion that fuel our collective growth. We all learn from the journey.
Our results nurture the goals of the business by sustainably strengthening the equity of the brand. It is this commitment to purpose-driven, human-centered design, that helps us and leaders we serve, articulate the meaningful.
A Few of Our Clients
Designer,
Teacher,
Hugger.
David Ogunrinde | Principal
Purpose + Passion + Play
Brands tell stories, whether intentionally or inadvertently. David uses the language of design to help brands champion the stories they tell. After 15 years at it, he’s gotten kind of good at designing brand experiences that feel real, relevant, and memorable.
David started Inkroots 8 years ago to work with inspired leaders – partnering with their corporations, startups, and non-profits to take bold steps toward forming lasting bonds with their audiences. Some of Inkroots’ clients include Rutgers University, Johnson & Johnson, NJ Department of Labor, and The Newark School of the Arts.
When work feels like play, you can’t help but share with others. So, teaching at the Rutgers Graduate School feels like a natural extension of what David does at Inkroots. In his immersive Visual Design for User Experience course, students and clients alike, learn how to use design to influence outcomes that count.
When not teaching or designing beautiful things, David can be found conspiring with his wife Carla on new ways to color outside the lines, do inspired work, and enjoy lives that matter.
12 Mantras
That Move Us.
Start With Why,
Then Ask Why Not.
[ i ]
Be Generous,
Share Ideas.
[ ii ]
Confront Answers
With New Questions.
[ iii ]
Make Room
For Play.
[ iv ]
Curiousity
Over Certainty.
[ v ]
Collect the
Unexpected.
[ vi ]
Take a Chance,
Or Three.
[ vii ]
Purpose Nurtures
Performance.
[ viii ]
Seek Truth,
Speak Kindly.
[ ix ]
Really
Listen.
[ x ]
Ink
Or Fade.
[ xi ]
Give Back,
Get Ahead.
[ xii ]