Engagement Overview Web / Digital Project Introduction Nothing contributes to the successful execution of a project better than clear intentions, defined goals, and open, trusted communication. This little document is designed to help with just that. In addition to collecting some crucial details, it helps us learn more about your brand and what makes it unique and meaningful. With a completed form, we can envision the potential, organize details about what success looks like, and develop an accurate scope of work. Please fill out the document as candidly and completely as possible, every bit of information you provide will offer invaluable insight that can be applied toward creating work that matters. Certainly, if you aren’t clear on what is being asked for, please feel free to leave the area blank. With the help of a complete overview, a proposal will be prepared for you to review. So, go ahead and have fun with this. Contact Information Contact Name & Title Business / Organization Name in verbatim Email Phone number (including area code or country code) Mailing Address General Project Information Do you aim to create a new brand or redesign an existing brand? YesNo Do you have an existing slogan or tagline, and should it be incorporated into the design? YesNo What is your desired start date for this brand project? What is your desired launch date for this brand project? Are there any other considerations that could impact the project schedule? Please list branding elements that you believe your business needs Logo/IdentityNamingMarketing MaterialsPackaging Design What is the established budget for this project? $1,500 - $3,000$3,000 - $5,000$5,000 - $10,000$10,000 - $20,000Greater than $20,000 Brand Redesign Information What problem are you trying to solve with this redesign? How long have you owned your current brand? In your opinion, which aspects of your brand are successful and why? In your opinion, which aspects of your brand are unsuccessful and why? Brand Objectives How broad is your organization’s scope (Regional, National, International)? Does your organization offer a product, a service, or both? What philosophy lies at the core of your business objectives (Company mission)? What do you want to be remembered for, or associated with, and why (e.g., Volvo = Safety)? How would you describe your key audience (Provide more than 1 profile if possible)? What sector/marketplace does your business fit into? Who do you consider your competitors & collaborators? What attributes best differentiates your business from that of the competition? How do you expect to measure a successful brand project (e.g., Market penetration, increased employee engagement, improved brand reputation)? Design & Context What makes your Business/Organization culturally relevant? What characteristics of your Business/Organization must the brand embody (e.g. Diversity, Inclusion, Fairness = Olympic rings)? What design elements (colors, shapes, etc.) should be avoided in the design? What elements (colors, shapes, etc.) MUST be included in the design? What should people come away with after experiencing your brand? What logos have you seen that embody appealing characteristics (List examples)? Upload files (3mb file limit | formats: png, jpg or jpeg) [optional]: What are these characteristics, and why do you like them? What words best describe the brand attributes, promises, features, and benefits? Additional Comments Do you have any additional information that you think might be helpful for a successful project?
