Shaping the
fresh face of
a movement.
Bulldog Yoga
What would it look like to build a yoga brand that flows a little differently from the others? It would look and sound like Bulldog Yoga. A company with unbridled, youthful verve, energy to spare, and a commitment to the community of folks they serve.
Our goals in this engagement were singular – to ensure that the voice of this new brand was expressed as authentically as possible. At every point of expression, this brand voice would be unapologetically vibrant, accessible, and even a touch irreverent.
Photo Credits: Bulldog Yoga
Approach
To take a close look at the logo for Bulldog Yoga is to discover the playful approach we took in depicting fluidity, approachability, and personality. The unique identity shows off a yoga mat-enclosed shape that marries the human form with a bulldog’s iconic muzzle. The result is a form that feels personal and compliments the invitational tone of the tagline.
The Bulldog Yoga brand takes a fresh look at building a community of folks who want to move their own way.
Scope
- Brand Positioning
- Brand Identity
- Stationery System
- Visual Language
- Social Media Marketing System
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