Helping a new
business master
much more.
JackTrade
When you set out to compete with the giants, it helps to look the part. JackTrade is a startup that has set an audacious course to help small business owners master the challenges of running, optimizing, and growing their business. We were tasked with designing the face and voice of this daring, young brand.
The task as JackTrade sees it, is to build a mobile-ready ecosystem in which a business owner can manage every single aspect of their business – everything from sending estimates, processing invoices, collaborating with teams, and handling client details. With JackTrade, freedom, confidence, and growth are within reach.
Early Ideas
Approach
With the team fully engaged, we uncovered the values of the company, and then used them to inform the creative process. The hexagonal shape of the mark and the warm color palette, echo the work ethic, focus, and cooperation that bees are known for. The design also celebrates balance and customer-centricity; attributes that this young company believe in fiercely. JackTrade now commits to help you rule your business as a master of more.
Scope
- Brand Identity
- Visual Language
- Positioning Statement
- Stationery System
- Promotional/Marketing System
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